This is not a demand issue. Glo Pals is not struggling because people don't want the product. It's struggling because the system converting that demand is fragmented, and at this stage, inefficiency scales as fast as growth.
We spent real time going through Meta, Google, your conversion data, and what's working today. There's a lot here that's already strong. 130% year-over-year growth, a differentiated product, strong brand loyalty, and clear seasonal demand.
The opportunity is not adding more tactics. It's building the system that can actually compound what's already working. Right now, both channels are performing, but they're not built to scale efficiently. There's revenue already in the account not being captured.
If we have the chance to work together, you'll be working with a team that takes this seriously. We stay grounded in the data, we focus on outcomes, and we put real care into the work.
Thank you again for considering us.
You've already proven people want this product. The issue isn't getting attention. It's turning that attention into a scalable system. Right now, the infrastructure capturing and converting demand is fragmented - and at this stage of growth, that fragmentation costs more than most brands realize.
Strong growth trajectory. 130% year-over-year growth, ≈50,000 light-up books sold since October, Sesame Street partnership secured. Demand is validated.
Traffic is increasing but conversion is under-optimized. Sessions up 77%, but 2.27% conversion rate means revenue is being left on the table with every new visitor.
Paid media is working but structurally inefficient. Google campaigns are competing with themselves. Meta has no retargeting layer. Both channels are capturing demand, not scaling it.
This is not a demand problem. This is a system problem.
Consolidate Performance Max, separate branded search, use phrase/exact match for efficiency.
Launch retargeting campaigns, increase creative volume per campaign, test concepts not just variations.
Every ad must tell Meta who it's for, what it is, and why it matters. Unclear = wasted spend.
2.27% → even modest gains mean significant revenue lift at current traffic levels.
Growth here isn't about more spend. It's about aligning creative, media, and conversion into a system that compounds. Paid media, creative, and conversion optimization running together as one cohesive acquisition engine.
Paid media structured for scale.
Google:
Meta:
Both channels are working. They're just not built to scale efficiently. This fixes that.
High-volume testing system.
The goal is not more ads. The goal is clearer signals so Meta can optimize efficiently.
Shopify optimization.
We don't replace a Shopify developer. But we know what moves conversion, and we'll audit your site early to give you a clear roadmap before you bring in external help.
Reporting built around business outcomes.
The goal is more total revenue at the same CAC. Monthly meetings translate data into action. No slides for the sake of slides.
This only works if all three parts are connected. Otherwise, performance becomes fragmented.
This isn't a 90-day ramp. We move fast because the foundation is already there - we're fixing structure, not starting from scratch.
Days 1-30: Fix structure before scaling.
Days 30-60: Find what drives performance.
Days 60-90: More behind what works.
Beyond 90 days: Strengthen and expand.
This is an active system. We are not setting and waiting.
You are not managing us. You are approving direction and staying informed.
“It never felt like we hired an agency. It felt like we added an in-house marketing team that actually drives things forward.”
The American Cornhole Association is the largest producer and seller of cornhole products in the world. As the official governing body of the sport, they set the standard for both players and fans. Summer is their peak season, and going into it they set an ambitious goal: launch four new product lines back to back, sustain momentum all season, and nearly double sales.
This was new ground for ACA. They had introduced new products before, but never a coordinated sequence at this scale. Each line required its own positioning and creative: Versatex All-Weather Boards built like Trex decking for durability, NXT Bags with waterproof coatings and reflective technology, Gold and Silver Series boards designed for professional-level play, and Synergy Edge technology bags created for advanced push and block shots.
We designed a launch system that moved with intention and connected every piece of the funnel.
“It never felt like we hired an agency. It felt like we added an in-house marketing team that actually drives things forward.”
We structure this to align with growth. As performance scales, our involvement deepens, not just our fee. The goal is not just to "manage ads." It's to build a system that captures more of the demand that already exists, improves efficiency as spend increases, and creates consistency heading into Q4.
Flat monthly partnership
As monthly ad spend scales beyond $60k, campaigns become significantly more complex. Higher budgets require more aggressive creative testing, tighter daily monitoring, faster optimization cycles, and more strategic oversight to maintain efficiency at scale.
The scaled support fee (10% on incremental spend above $60k) ensures our team's capacity matches the increased complexity and keeps incentives aligned as we grow together.
Your current spend: With your current monthly ad spend of $16-17k, you're well below the $60k threshold where scaled support would apply. You'll pay the flat $8,000/month partnership fee only.
Only available when bundled with core engagement
How this works with your in-house social media director:
Your social director stays focused on high-level strategy: marketing calendars, brand voice, themes, and sales focuses. We become their execution arm - providing the content team, post planning/creation/scheduling, analytics, influencer negotiations, community management, and a team to bounce ideas off of. They lead, we execute. It's how all our clients operate.
Led by Bob Phillipp (Director of Organic Marketing). Consider adding this in month 2-3 once paid campaigns are stabilized.
Ad spend is separate and passes directly to Meta and Google. We recommend maintaining current spend levels during the rebuild phase, then scaling incrementally once retargeting audiences develop and creative testing produces clear winners.
Andrew leads strategy. Eric owns paid. Emily is your day-to-day contact. Everyone else runs a defined part of the system. Select anyone to learn more.
The detail behind the diagnosis. Each section follows the same structure: what it looks like, what is actually happening, and why it matters.
Testing is happening, but it's testing audiences and creative simultaneously, which makes it impossible to isolate what's actually working. Most creative variations are minor tweaks within the same concept rather than concept-level tests. Meta is not getting strong enough signal to optimize efficiently.
Without clear signal and proper retargeting structure, budget increases will produce diminishing returns. Every warm visitor leaving unconverted is wasted prospecting spend.
The two Performance Max campaigns are competing against each other for the same products. The search campaign shows great metrics, but that's because branded keywords (people already searching "Glo Pals") are inflating performance. Broad match keywords are triggering on irrelevant searches and wasting budget. Campaigns are limited by budget because there's so much search volume, but much of that volume is inefficient.
You're paying for demand you'd likely capture organically (branded search), and you're paying for irrelevant traffic (broad match). Google looks like it's working because the overall ROAS is strong, but underneath, there's significant waste and internal competition.
The gaps are identified. The plan is clear. The only variable is when we start.
